The latest article on ‘Website Magazine’ is titled “Yahoo’s Mobile-First Approach to Native Ads”.

Pete Prestipino says, “Yahoo is accelerating its efforts related to mobile and all things advertising with the release of a new, image rich, mobile-first native ad format.

The new native advertising format, which Yahoo indicated will “seamlessly” integrate with surrounding content (but will feature a “sponsored” designation) will be available through Yahoo Gemini (its marketplace for dealing exclusively with mobile search and native ads)“.

Yahoo’s Mobile-First Approach to Native Ads

Website Magazine


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