‘Mobile Devices Drive 66 Percent Of Email Opens — Report’ – ‘Marketing Land’ Article
The latest article on ‘Marketing Land’ is titled “Mobile Devices Drive 66 Percent Of Email Opens — Report”.
Greg Sterling says, “According to Movable Ink’s Q1 2014 US Consumer Device Preference Report email opens continue to migrate away from the desktop, which now represents a minority of all email opens. In addition, the tablet share of email opens continues to grow.
Movable Ink said that 66 percent of emails were opened on either a smartphone (47.2 percent) or tablet (18.5 percent) in Q1. That’s up slightly from the 65 percent in Q4. By contrast PC email opens were down to 34 percent”.
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