The latest post on Buffer blog is titled “The Social Media Frequency Guide: How Often to Post to Facebook, Twitter, LinkedIn And More”.

Kevan Lee says, “Subway has this sandwich with Fritos on it. I know this because their commercials play constantly on my TV and computer such that I nearly have the ads memorized.

Every time their commercial airs, Subway is flirting with the fine art of frequency. How often is too often to share with your audience?

Social media marketers face the same dilemma. We want to connect with followers without driving them away. We aim for the perfect balance of sharing and listening. I end up guessing a lot, trying and testing new variations on how often I should post”.

The Social Media Frequency Guide: How Often to Post to Facebook, Twitter, LinkedIn And More

Buffer Blog