‘YouTube: We’ve Got Premium Content for Your Premium Cash’ – ‘Mashable’

Jason Abbruzzese says, “YouTube just wants advertisers to be happy.

That was the message from Robert Kyncl, head of content and business operations at YouTube, at the streaming video site’s “Brandcast,” its yearly major presentation to advertisers on Wednesday. Kyncl then ceded the stage at New York City’s Madison Square Garden to Pharrell, to perform his hit song “Happy.”

YouTube’s Brandcast presentation on Thursday wasn’t very subtle. Google spared no expense on the venue, video screens and performances (Janelle Monae also sang “Dance Apocalyptic”) in an explicit effort to tell the advertisers in attendance: YouTube is premium”.