The latest ‘Econsultancy’ blog post is titled “Multimedia content strategy: integrating your content platforms”.

James Carson says, “In this final part of the multimedia content strategy series, it’s time to think about how these concepts fit into our different content publishing platforms. 

In the last two instalments of this series, I’ve talked about customer journey, big ideas, content formats, and size.

Now, in this final part, it’s time to think about how these concepts fit into our different content publishing platforms.

We need to consider where our different content pieces will be published, and how this effects our interaction with the customer journey“.

Multimedia content strategy: integrating your content platforms

‘Econsultancy’ Blog

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