‘This is the true purpose of content marketing’ by Jay Baer
Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “This is the true purpose of content marketing″.
Baer says, “This is the first in a series of videos culled from an interview about content marketing I did with Terry Foster of Cision Canada. Cision (the USA version) is also a sponsor of Convince & Convert and our Social Pros podcast. (here’s a post I wrote about their nifty content amplification tool)”.
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