‘Multimedia content strategy: considering different formats & sizes’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “Multimedia content strategy: considering different formats & sizes”.
James Carson says, “In the first part of this series, you would have run through the methods for mapping the customer journey and big ideas.
Once you’ve worked out these, you need to work out how you can meet the customer needs or wants through different content formats.
It’s better to think beyond the blog and consider all the different channels that you can reach the customer on, and think to their particular advantages.
In the next part, I’ll talk more about the distribution of these formats on different platforms”.
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