The latest article on  ‘Marketing Land’ is titled “Your Guide To All Things Hashtag Analytics & Optimization”.

Daniel Cristo says, “Hashtags. You’ve heard people talk about them, you’ve seen them on Twitter, but have you added them to your marketing toolbox? If not, let me show you how you can use hashtags to turbocharge your marketing efforts.


The present use of hashtags dates back to 1988, when early internet users began including them in messages on the popular chat platform IRC. They were used to group messages, images and videos into categories.

Hashtags reappeared on Twitter in 2007 when Nate Ritter used the hashtag #sandiegofire at the end of all his tweets to inform people of the wild fires in his area of San Diego, California”.

Your Guide To All Things Hashtag Analytics & Optimization

Marketing Land

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