‘Using the Umbrella Approach to Content Marketing’ – ‘Business 2 Community’ Article
The latest article on ‘Business 2 Community’ is titled “Using the Umbrella Approach to Content Marketing”.
Tracy Vides says, “Think content marketing, and immediately a blog springs to mind. But a company blog is only the starting point.
Intelligent content marketing involves not only content production, but distribution as well. Only 36% of marketers feel that they use their content effectively. The need of the hour is a systematic approach to content marketing.
Getting Started: What are your Goals?
The most important questions are always the basic ones.
- What are your business and marketing goals?
- How will content marketing help you achieve those goals?”.
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