‘How Smart Marketers Are Sabotaging Their Calls-to-Action’ – HubSpot
The latest article on HubSpot blog is titled “How Smart Marketers Are Sabotaging Their Calls-to-Action”.
Corey Eridon says, “We’ve all heard the regular call-to-action best practices by now. Write compelling copy. Choose appealing images. Have a solid value prop.
All important stuff, to be sure.
But what about the people who have fixed allthe common CTA errors? (You can find the errors in this SlideShare if you want to check yourself.)
There are other, less-talked-about ways you may be hurting the success of your CTAs — and by extension, your lead gen. Let’s talk about those”.
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