The latest article on ‘Business 2 Community’ is titled “How To Properly Use Hashtags In Your Social Media Marketing”.

Pam Dyer says, “Hashtags are increasingly important in social media marketing campaigns.

They enable content marketers get in front of their target audience and identify social media conversations that are relevant to their business. Only 24% of tweets include hashtags, but those that do receive twice the engagement of those without them. When used well, hashtags can be powerful tools that drive brand recognition, increase reach, build community, create buzz, and positively impact customer loyalty”.

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