The latest article on ‘Business 2 Community’ is titled “Six Reasons Why Brands Fail at Social Media”.

Joakim Nilsson says, “Businesses don’t need to fail with their social media programs, yet so many misaligned social media programs are launched and rapidly abandoned all the time.

Rule number one to avoid common pitfalls with social media is to make sure you really have aligned your program with real customer needs.

This might sound like common sense (well it is) but why is Pinterest full of meaningless boards run by brands and their agencies if this is so simple?”.

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