The latest article on ‘Business 2 Community’ is titled “Social Media Marketing: 5 Things Great Brands Always Do Right”.

Lindsey Weintraub says, “Social media marketing has never been free. Anything worth your while requires a certain level of input in order to get output. Today, social media marketing presents a fools gold type of opportunity for brands who see it as a cheap and easy way to get increased awareness or more customers. But social media marketing isn’t immune to the rules of business. That’s why it’s so important to get it right.

Social Media Marketing Is Evolving Just Like Traditional Marketing Has

It used to be that we could just tell people what to do in print ads. Then we realized it was getting boring and becoming less and less effective. So we got more creative with our ads. We learned to tell stories. We learned to be clever”.

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