‘Three Ways to Use Videos to Maximize Your LinkedIn Marketing and Lead Generation’ – ‘MarketingProfs’ Blog
The latest article on ‘MarketingProfs’ is titled “Three Ways to Use Videos to Maximize Your LinkedIn Marketing and Lead Generation”.
Bruce McKenzie says, “You’re creating videos and distributing them through Facebook, YouTube, your blog, and paid media opportunities to generate hundreds to millions of views. But are you forgetting LinkedIn, one of the most important channels for B2B marketers?
LinkedIn has documented research indicating that members of the “buying committee” are more likely to connect with vendors on LinkedIn than any other social media platform.
So, if video is good for business (Dell Inc. Enterprise Solutions Group increased its revenue 8% largely because its ramped-up video marketing efforts got 6.5 million views), and if LinkedIn is good for business, then combining the two makes sense“.
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