The latest ‘Econsultancy’ blog post is titled “How are companies trying to increase customer lifetime value?”.

Graham Charlton says, “Customer lifetime value matters, so how are companies attempting to improve retention rates? 

Our recent Customer Lifetime Value: Building Loyalty and Driving Revenue in the Digital Age report (produced with the help of Sitecore) has one answer: improving customer experience.

The report finds that 64% rate customer experience as the best tactic for improving CLV, followed by better use of data and personalistion“.

How are companies trying to increase customer lifetime value?

‘Econsultancy’ Blog

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