The latest MOZ blog post is titled “Getting hreflang Right: Examples and Insights for International SEO”.

David Sottimano says, “Most of us will remember the days in SEO where geotargeting was nearly impossible, and we all crawled to the shining example of Apple.com as our means of showcasing what the correct search display behaviour should be. Well, most of us weren’t Apple, and it was extremely difficult to determine how to structure your site to make it work for international search. Hreflang has been a blessing to the SEO industry, even though it’s had a bit of a troubled past.“.

Getting hreflang Right: Examples and Insights for International SEO

MOZ Blog

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