‘Online marketing: should you focus on traffic or conversions?’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Online marketing: should you focus on traffic or conversions?”.

Benjamin Morel says, “If you are entering the online world for the first time as a business it doesn’t matter whether you are a startup or an established bricks-and-mortar company, you need to choose what to spend your resources on.

So far so obvious; that’s all part of your marketing strategy. But when you’re thinking about that strategy there’s one big, tough question that will almost inevitably come up:

“Should we spend more of our resources trying increase brand awareness or increasing conversion rates?”

The answer to that question is much less obvious than the question itself“.

Online marketing: should you focus on traffic or conversions?

‘Econsultancy’ Blog