‘Email Marketers Aren’t Ready For Gmail’s Grid View, Yet: What You Need To Know To Stand Out’ – ‘Marketing Land’ Article
The latest article on ‘Marketing Land’ is titled “Email Marketers Aren’t Ready For Gmail’s Grid View, Yet: What You Need To Know To Stand Out”.
Ginny Marvin says, “Google is very good at forcing an issue. The company knows visuals are increasingly important for user engagement, so last week, it began testing a new image-rich grid view in the Gmail Promotions tab. The move to make images a key part of the email open rate equation should in turn compel marketers to pay more attention to the images they use in their campaigns.
I described the new view as Pinterest for your inbox based on the beautifully styled preview Google provided. Not surprising“.
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