‘All roads lead to social’ – ‘Experian Marketing Forward’ Blog
The latest post on ‘Experian Marketing Forward’ Blog is titled “All roads lead to social”.
John Fetto says, “According to Experian Marketing Services’ 2014 Digital Marketer: Benchmark and Trend Report, social media Websites are playing an increasingly important role in driving traffic to other Websites, including retail sites and even other social networking sites, at the expense of search engines and portal pages.
For instance, as of March 2014, social media sites account for 7.72 percent of all traffic to retail Websites, up from 6.59 percent in March 2013. Further, Pinterest, more than Facebook or YouTube, is supplying the greatest percentage of downstream traffic to retail sites“.
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