‘How to successfully engage customers when remarketing’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “How to successfully engage customers when remarketing”.
James Critchley says, “In a post on this site recently, I looked at some of the top UK ecommerce retailers and evaluated how well they implement remarketing tactics, such as cart recovery.
In doing so I signed up to an account for each of these companies, as is the norm, loaded a basket with goods, abandoned it and then waited to see what happened.
Since carrying out that experiment I’ve been receiving marketing emails, with varying degrees of regularity, and it got me thinking. Both cart recovery emails and wider email marketing work fantastically well for retailers when properly implemented“.
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Reminder- The Marketer’s Guide to Post-Cookie Targeting: Evolve Beyond Third-Party Data, October 4 [Webinar]
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