The latest ‘Econsultancy’ blog post is titled “Delivering a sweeter customer experience”.

Bill Loller says, “Whether you planned a romantic evening out or ordered your sweetheart’s gift last minute, it’s clear that Valentine’s Day this year went digital.

NRF reported that more than 26% of consumers planned to shop online for their loved ones.

In fact, online shopping showed significant growth during the week before Valentine’s Day this year compared to last year, particularly with department stores where online sales grew 34%“.

Delivering a sweeter customer experience

‘Econsultancy’ Blog

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