‘YouTube TrueView Ads Update Coming In April: What You Need To Know’ – ‘Marketing Land’ Article
The latest article on ‘Marketing Land’ is titled “YouTube TrueView Ads Update Coming In April: What You Need To Know”.
Ginny Marvin says, “YouTube’s TrueView video ads have become a wildly efficient way to reach large audiences at relatively low cost. Google has continued to refine the somewhat confusing options for TrueView ads and is set to make another change starting in April. This latest move is an effort to simplify the buying process while giving advertisers a full set of targeting options.
Google already axed the in-slate ads that showed in videos that were ten minutes or longer awhile back. Now, it will reduce the number of ad formats from three to two by rolling up TrueView in-search ads“.
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