The latest article on  ‘Marketing Land’ is titled “Twitter Makes Video Watching Easier With One-Click Inline Viewing”.

Martin Beck says, “Continuing its multimedia push, Twitter is rolling out a feature to make watching videos on the platform much easier.

As reported today by the New York Times, the social media network is using Twitter Cards to give video a more prominent display in users’ timelines. Instead of showing up as a link, that requires several clicks to view, video items will display with an inline thumbnail. It’s how Twitter’s six-second Vine video already show up and is obviously more clickable.

This is a natural enhancement for Twitter as it pushes to move beyond its 140-character beginnings. Last October it started displaying expanded photos in user timelines“.

Twitter Makes Video Watching Easier With One-Click Inline Viewing

Marketing Land

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