‘How to Avoid the Risk of a Website Redesign’ – ‘Website Magazine’ Article
The latest article on ‘Website Magazine’ is titled “How to Avoid the Risk of a Website Redesign”.
Chris Goward says, “Many companies are trapped in a traditional website redesign cycle.
Every 2-5 years, the marketing team agrees the site design is looking “stale” and needs an overhaul. The last redesign was so painful that they’ve avoided it since then.
But, because organizational memory is so short, they forget the pain of the last experience.
On top of that organizational amnesia, marketers who are excited about this new project don’t stop to consider whether the new design will actually improve results. “It’s new,” they think, “so it must be better, right!?”“.
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