The latest article on HubSpot blog is titled “4 Critical Steps In Tracking Facebook ROI”.

Ted Ammon says, “We get it: Facebook is a powerful marketing tool that helps you reach the masses. Or is it? You probably spend at least five hours per week on your social media marketing, and that’s only if you’re a very small business with little customer interaction. The true numbers might shock even you. If you’re spending that much time on your Facebook marketing, do you have any idea what the return on your investment is? What about the Facebook ads you’ve purchased? Have those been worth the cost?

Even for the lesser technologically inclined user, tracking ROI through Facebook has become exponentially easier over the past year“.

4 Critical Steps In Tracking Facebook ROI


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