‘Organic Facebook Marketing Tips From the Pros’ – TopRank Blog
The latest TopRank blog post is titled “Organic Facebook Marketing Tips From the Pros”.
Lee Odden says, “Facebook has become quite a conundrum for many marketers. For years, companies of all sizes have invested in organic and paid efforts to grow their Facebook fans. The “like” served as an opt-in for consumers to receive brand messages sent “organically”.
But over the past few years, Facebook has diminished the organic reach of brand fan page messages to a thin percent of the total opt-in whole. Now the only option to reach fans is to pay for Facebook advertising which can be hit or miss and leaves organic reach all but non-existent“.
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