‘Why Outbound Marketing Deserves Place Next to Content Marketing’ by Jay Baer
Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “Why Outbound Marketing Deserves Place Next to Content Marketing″.
Baer says, “Inbound/content marketing has devolved into a red ocean of me-too, link-bait, info-tainment content supported by self-serving “science”. [Pause] It felt good to say that in public, even though it is an obviously hyperbolic and admittedly ironic statement. But inbound is peaking and our old friend outbound is rising from the ashes. (tweet this) Don’t get me”.
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