‘Why Marketers Use Social Media Analytics Tools’ – ‘MarketingProfs’ Blog
The latest article on ‘MarketingProfs’ is titled “Why Marketers Use Social Media Analytics Tools”.
Ayaz Nanji says, “Marketers find social media analytics tools most valuable for helping with campaign tracking, brand analysis, and competitive intelligence, according to a recent report from Demand Metric and Netbase.
The survey of 125 marketers (70% B2B-focused, 13% B2C, 17% both) found that 60% of respondents use social media analytics tools for campaign tracking, 48% for brand analysis, and 40% for competitive intelligence.
A large number also use social media analytics tools for customer care (36%), product launches (32%), and influencer ranking (27%)“.
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