‘Social Media Integration: Holiday campaign increases Kahlúa’s Pinterest followers 1,432%’ – MarketingSherpa Case Study
MarketingSherpa has released a case study titled “Social Media Integration: Holiday campaign increases Kahlúa’s Pinterest followers 1,432%”.
Courtney Eckerle says, “In order to meet its customers at every possible touch point, Kahlúa launched a Pinterest page gearing up for the holiday season. Using a sweepstakes to garner attention and excitement around the “Taste the Spirit of the Holidays” campaign, Kahlúa promoted a series of Kahlúa-inspired drinks and recipes.
By combining B2C tactics with social media content such as blogs, videos and Pinterest, Kahlúa was able to increase its Pinterest followers by 1,432% in a month“.
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