The latest ‘Econsultancy’ blog post is titled “Nespresso: experiential marketing at its best”.

Ben Davis says, “Customer experience is all. This is the mantra being used for digital transformation roadmaps and the theme for this year’s digital marketing trends.

One brand that understands customer experience is Nespresso.

Here’s a rundown of exactly how the coffee-meets-tech brand provides great CX for its aspirational customers.

Kick back, allow me to bring you some creamy opinion in a glass cup“.

Nespresso: experiential marketing at its best

‘Econsultancy’ Blog

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