The latest article on ‘MarketingProfs’ is titled “How Mobile Apps Monetize Globally”.

Ayaz Nanji says, “Free mobile applications with in-app purchases (IAP) generate the most revenue in the Apple App Store, and the revenue share of this “freemium” model has steadily increased over time, according to a recent report by Distimo and Chartboost.

In January 2012, in-app purchases from free apps generated only 46% of revenue in the Apple App Store in the United States. By January 2013, that share had increased to 66%, and in January 2014 the revenue share of free apps with IAP was at 79%“.

How Mobile Apps Monetize Globally


Sharing is caring