Brad Callen is hosting a webinar with Dori Friend on Wednesday, April 2 at 8.00 pm ET. The topic of the webinar is “Amazon is the NEW Google: The Downfall of the Giant and How literally 1000’s of people have silently become millionaires, while switching to Amazon.com”. Callen says, “You’ll learn how people with literally NO internet marketing knowledge are easily making 6 figures a year, working from home. Easily – No exaggeration! We’ll show you how ranking on Amazon for “buyer keywords” is 100x easier AND more profitable than Google will... [...]

The latest post on ‘Experian Marketing Forward’ Blog is titled “All roads lead to social”. John Fetto says, “According to Experian Marketing Services’ 2014 Digital Marketer: Benchmark and Trend Report, social media Websites are playing an increasingly important role in driving traffic to other Websites, including retail sites and even other social networking sites, at the expense of search engines and portal pages. For instance, as of March 2014, social media sites account for 7.72 percent of all traffic to retail Websites, up from 6.59 percent in March 2013. Further, Pinterest,... [...]

The latest article on ‘Business 2 Community’ is titled “13 Useful Tips for Integrating Email Marketing and Social Media”. Genia Stevens says, “Besides the obvious stuff, like adding social media icons in the header and footer of your email template, testing subject lines and tracking your success, there’s a lot more that digital marketers can do to increase their email marketing campaign’s likelihood of success. Before you craft your next email marketing piece, take some time to re-evaluate your email marketing strategy.  Do you even have a strategy?  Is it written down?... [...]

Well-designed pages are essential for your optins, your click-throughs and your sales. Many factors need to be done right to assure your page will be attractive to the target audience. Stefan King created Exact Landing Page Recipe to show you how to create top landing pages. King draws upon his long experience as a sought-after copywriter to give you the keys to designing landing pages that will present your message clearly and persuasively. He looks at many critical factors, including: • Using consumer psychology to improve results • Brainstorming to choose an “angle”... [...]

The latest post on ‘Mashable’ is titled “Report: Google+ Brand Posts Get Twice the Engagement of Tweets”. Todd Wasserman says, “We’ve all heard the claims that Google+ is a ghost town and that the network’s population is artificially inflated, but a Forrester Research analyst says marketers are crazy to ignore it. The analyst, Nate Elliott, based his assertion on a study of 60,000 online adults in the United States. The report found that 22% of those adults had visited Google+ within the last month. “That’s the same number who told us they use Twitter,... [...]

The latest ‘Econsultancy’ blog post is titled “Five ways to ensure your marketing strategy grows with your business”. Shafqat Islam says, “One of the most daunting tasks for any new business is developing a marketing analytics model that can scale and grow with the company.   With a fast-growing startup, the value of every marketing decision, from website design to content creation to attending conferences, is critical. Individual startups will have differing needs dependant on various factors. However, we found that there were five key points that helped us to successfully... [...]

The latest VerticalResponse blog post is titled “What’s New With Google, March 2014”. Chipper Nicodemus says, “We just returned from SMX West, a search conference in San Jose, CA and came back with some breaking news from Google. The biggest news came from Matt Cutts of Google, who stated that there is a new generation Panda algorithm update in the works that will help small businesses. Matt didn’t give an exact date of when this update would be released, but he did say it will be a bigger update and also described it as “softer”. As a small business you can prepare... [...]

Google is picky about what backlinks it favors. Get too many of the wrong kind, and your site drops in the search results and may never be seen again. What’s the wrong kind? Things like: • Buying links or Link Exchanging • Using Automated Programs or Services to create links directly to your site • Text advertisements that pass Page Rank • Low-quality directory or bookmark site links • Forum comments for backlinking • A large number of links that were created at the same time • A large number with the same anchor text In short, anything that looks like spam. Your backlinks... [...]

The latest VerticalResponse blog post is titled “How to Gauge Email Responses”. The VR team says, “Emails are a powerful marketing tool, but how do you know which response rates are good? What kind of open rates should you have? Is an unsubscribe rate of 2 percent bad? These are all valid questions. Plenty of people just like you wonder about the same things so we’re going to break down email marketing benchmarks to help you gauge your success.We’ll define each metric, give you an average to shoot for and, with the help of online supplement retailer, Russell Lundstrom, we’ll... [...]

The latest article on HubSpot blog is titled “The Ultimate Cheat Sheet for Mastering LinkedIn”. Pamela Vaughan says, “With more than 259 million users, LinkedIn is the most popular social network for professionals as well as one of the top social networks overall. Are you using it to its fullest potential? While new social networks are sprouting up constantly, LinkedIn is a powerful platform that often gets underutilized or put on the back burner. But the truth is, LinkedIn can be extremely powerful — especially when you’re aware of all the little hidden tricks that... [...]