The latest article on  ‘Marketing Land’ is titled “Yandex And Google Partner To Open Up RTB Display Inventory”.

Ginny Marvin says, “Yandex, Russia’s largest search engine, has announced a new partnership with Google that will open up display inventory to their respective advertisers. Google’s DoubleClick clients will gain access to the display ad inventory available on the Yandex Advertising Network. Likewise, Yandex advertisers will be able to enter real-time bidding auctions on the DoubleClick AdExhange.

The companies say the inventory overlap is minimal. ”Google and Yandex complement each other in terms of user data, audience-targeting and bid-optimisation, with Yandex’s machine learning technology MatrixNet providing fluidity and precision to behaviour-based targeting“.

Yandex And Google Partner To Open Up RTB Display Inventory

Marketing Land


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