‘Email Marketing Promotions Gone Wrong’ – VerticalResponse Blog
The latest VerticalResponse blog post is titled “Email Marketing Promotions Gone Wrong”.
Janine Popick says, “When Groupon celebrated their fifth birthday, they sent out an email marketing promotion to their subscribers. Here’s what they did right, wrong and what you can learn from it:What They Did Right
Groupon did a lot of things right. They used email to reach out to their opted in subscriber base and they used a compelling subject line with a limited time offer “We’re Giving Out $5,000,000 in Groupon Bucks Today.” Plus, there was a sense of mystery–you had to log in to see if you scored bucks“.
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