‘Email Marketing Promotions Gone Wrong’ – VerticalResponse Blog
The latest VerticalResponse blog post is titled “Email Marketing Promotions Gone Wrong”.
Groupon did a lot of things right. They used email to reach out to their opted in subscriber base and they used a compelling subject line with a limited time offer “We’re Giving Out $5,000,000 in Groupon Bucks Today.” Plus, there was a sense of mystery–you had to log in to see if you scored bucks“.
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