The latest article on HubSpot blog is titled “13 Little Landing Page Experiments That Can Make a Big Difference”.

Ginny Soskey says, “When most people talk about experiments, it sounds like something overwhelming and complicated. You’ve got to set a control and treatment. You’ve got to get sufficient sample size. You’ve got to track it all to determine when it’s statistically significant.

With all that, is testing really worth it?

Yes! Smart marketers aren’t always running enormous tests … but they know that those small tests can have a big impact. We’ve seen amazing results from small tests first-hand — for instance, by adding a blog subscription check box to our landing page forms, we increased our blog subscribers by 128% in just 3 months“.

13 Little Landing Page Experiments That Can Make a Big Difference

HubSpot

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