The latest post on ‘Experian Marketing Forward’ Blog is titled “How to engage viewers of the Winter Olympics”.

Diana Illiano says, “#SochiProblems aside, there has been a lot of buzz on the road to Sochi 2014 Winter Olympics but it is finally upon us with the opening ceremonies kicking things off last week. The Olympics are an incredibly valuable event for connecting with consumers. Fans are heavily engaged in not only viewing the competitions themselves but seeking real-time information through phones, tablets and computers during these events. We decided to dig deeper into insights on how Winter Olympics viewers* engage with various platforms for content. Keeping track of platform use and adjusting content for your consumers ensures that you will maximize your interaction with consumers and your brand’s reach“.

How to engage viewers of the Winter Olympics

‘Experian Marketing Forward’ Blog

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