‘Give product reviews a face to increase your conversion rate’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “Give product reviews a face to increase your conversion rate”.
David Shaw says, “It’s been proved many times over in A/B tests that I’ve been involved in that reviews on product pages increase the add-to-basket conversion rate.
This effect can be multiplied when those reviews have meta-data surrounding them and multiplied again when there is an image, generally of the person’s face, alongside the review.
If you are not familiar with the process of adding meta-data to your reviews then you should take some time to read Fabian’s guide to improving your reviews with some additional meta-data: ‘How to optimise your product reviews for higher conversion rates‘“.
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