‘Is Driving Traffic to Your Website Driving Customers Away?’ – TopRank Blog
The latest TopRank blog post is titled “Is Driving Traffic to Your Website Driving Customers Away?”.
Lee Odden says, “The vast majority of digital marketing seems to be focused on creating content and experiences for customers with the ultimate measure of success being increased traffic to the company website, leading to leads and sales.
It’s a reasonable approach, since company websites typically provide the kinds of information that explain what a company does, the products or services they sell and some means for collecting inquiries or conducting transactions“.
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