The latest ‘Econsultancy’ blog post is titled “How marketers can drive engagement at every phase of the purchase cycle”.

Matthew Kates says, “It’s not just the moment of purchase that matters. To successfully build customer loyalty requires fresh marketing strategies at every phase of the purchase cycle: before, during, and after.

Before deciding to spend their hard-earned money with your brand, consumers receive countless messages that detail product announcements and ways to save money. To break through this noise, a streamlined and efficient engagement strategy is critical.

At the time of purchase, on the other hand, with consumers facing options from dozens of competitors, brands must change the shopping game to aid consumers in making an educated buying decision“.

How marketers can drive engagement at every phase of the purchase cycle

‘Econsultancy’ Blog