‘Five Native Advertising Tips From a Case Study’ – ‘MarketingProfs’ Blog
The latest article on ‘MarketingProfs’ is titled “Five Native Advertising Tips From a Case Study”.
Jeremy Cesarec says, “Native advertising is still a relatively new arrow in the digital marketer’s quiver, and you’ll be hearing more about it in 2014 as even more editorial and social media sites offer paid opportunities. Although Instagram’s recent foray into sponsored updates met with mixed-to-negative results, many other sites and brands are finding success with native ads.
One of our clients, Frontier Co-op, presented us with a challenge for Holiday 2013: Increase sales and website visits by making use of original recipes featuring its Frontier and Simply Organic premium spices, herbs, and extracts. In a very crowded holiday recipe market, the fast-growing recipe discovery website and mobile app Yummly offered a unique mix of native ads that contributed to the campaign’s overall success“.
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