‘Take Advantage of the Biggest Mobile Trends in 2014 to Engage Your Audience’ – ‘MarketingProfs’ Blog
The latest article on ‘MarketingProfs’ is titled “Take Advantage of the Biggest Mobile Trends in 2014 to Engage Your Audience”.
Martin Rugfelt says, “It is no secret that in 2014 consumers will be more dependent on smart applications than ever, and that the success of brands will depend on their ability to advertise effectively on mobile devices. Users are currently ahead of marketers in their omni-channel behavior: mobile usage has skyrocketed, but mobile advertising spend has not kept up with usage rates.
For brands there is a tremendous opportunity to engage with their targeted audience with not only mobile but also the latest technologies available to mobile, especially artificial intelligence (AI). Doing so would present new possibilities for you to create more complex and targeted digital campaigns.
In 2014 and beyond it is crucial for you to reach and entice potential customers cutting across all channels“.
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