The latest article on ‘MarketingProfs’ is titled “Paid Search Trends: CPCs Rise, Bing’s Market Share Falls in Q4”.

Ayaz Nanji says, “The average cost per click (CPC) for paid search ads rose across all search engines in the fourth quarter of 2013, according to a recent report from The Search Agency.

The analysis, based on data from US advertisers who ran paid search campaigns in 4Q13, found overall CPC increased 27.6% year over year (from $1.04 to $1.33) and 5.8% quarter over quarter (from $1.25 to $1.33).

Overall paid search spend also increased year over year (YOY), by 37.4%, and quarter over quarter (QOQ), by 6.3%“.

Paid Search Trends: CPCs Rise, Bing’s Market Share Falls in Q4

MarketingProfs

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