‘Preparing for Canada’s Anti-Spam Law (CASL)‘ Experian Webinar January 30
Experian is hosting a webinar with Shawn Brown and Alex Krylov on Thursday, January 30 at 4.00 pm ET. The topic of the webinar is “Ask the Expert – Preparing for Canada’s Anti-Spam Law (CASL)”.
Experian team says, “As the new Canada Anti-Spam Law (CASL) will finally come into full force starting July 1, 2014, many questions have been raised around the true impact CASL may have on organizations’ ongoing marketing efforts. Do all of your North American marketing campaigns need to fall in line with CASL? Do you need to re-permission your lists by the end of June? How do you know which messages or activities don’t need to comply?
To help answer these and other frequently asked questions, Experian Compliance will be speaking with CASL expert and fellow member of the Email Sender and Provider Coalition (ESPC), Shaun Brown of nNovation LLP.
During this webinar, you will learn:
- Key CASL requirements, exemptions, and grey areas
- Recommendations on assessing your existing databases
- How to optimize your acquisition touch points and content for compliance
- Ways to use cross-channel capabilities to re-permission subscribers
You will have the unique opportunity to get answers to your most crucial questions about the impact of the new law and what you can do to prepare for compliance“.
Organizer: Experian Marketing Services
Speakers: Shawn Brown and Alex Krylov
Topic: Ask the Expert – Preparing for Canada’s Anti-Spam Law (CASL)
Day/Date: Thursday, January 30
Time: 4.00 pm ET – Time Zone Converter
Register for webinar details.
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