‘Push Mobile Marketing — App Notifications Vs. Messaging’ – ‘Marketing Land’ Article
The latest article on ‘Marketing Land’ is titled “Push Mobile Marketing — App Notifications Vs. Messaging”.
Cezar Kolodziej says, “Every day, marketers are finding new and innovative strategies to reach their target audience and build loyal relationships. Luckily, through mobile, we have a channel that allows us to get even more up close and personal with consumers. To have a balanced mobile strategy, it is important to leverage both push and pull techniques.
We are all very familiar with pull mobile techniques like responsive mobile sites and mobile applications where customers proactively attain the goods or information they need. In this article, we will delve into some of the more innovative push marketing techniques and explain in detail the differences between mobile app notifications and mobile messaging”.
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