‘Basket abandonment emails: why you should be sending them’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “Basket abandonment emails: why you should be sending them”.
Christopher Ratcliff says, “We’ve all done it. In fact even as I write this, I’m fully aware there’s a shopping basket full of blu-rays on an ecommerce site, from the end of 2013, sitting and waiting for me to click ‘confirm purchase’. They’re definitely still there, I just checked.
As I discussed in my recent article what is retargeting and why do we need it? this very same curtailed ecommerce visit has led to a whole host of retargeted adverts on various related and not so related sites I’ve visited since.
But what of the abandoned basket itself? I’ve heard nothing from the company directly related to it. Right now, I’m the easiest mark there is when it comes to a targeted emai“.
Comments are closed.