Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “Why B2B Marketing Must Embrace Ninja Customers″.

Baer says, “We used to talk to a real person as a first step. To get familiar with the company. To learn more. To create bonds. Not now. Now we talk to a real person as a last resort, after we’ve kicked the informational tires so thoroughly that we absolutely must reach out to get our final”.

Why B2B Marketing Must Embrace Ninja Customers

Jay Baer’s ‘Convince & Convert’ Blog

Sharing is caring