The latest article on ‘MarketingProfs’ is titled “Why Marketers Need to Care About Social Search”.

Verónica Maria Jarski says, “Is your company embracing social search?

Here’s a look at what it is and why you should take advantage of social search.

“Social search engines use data from social networks and online relationships, including rating, shares, and likes, to determine the display order of search query results,” states Prestige Marketing in the following infographic.

The result of going social is huge:

• Consumer search click-through rates increase 94% when they are exposed to relevant branded social media, according to data cited by Prestige Marketing“.

Why Marketers Need to Care About Social Search


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