The latest article on ‘MarketingProfs’ is titled “Six Key Digital Marketing Resolutions for 2014: Unified Marketing, Data Activism, More”.

Ali Behnam says, “Another year is upon us, bringing fresh possibilities and opportunities for digital marketers everywhere.

As always, the digital landscape continues to change at light speed. Here are six key resolutions that digital marketers should follow to make sure they are delivering better than expected results in 2014—and beyond.

1. Embrace ‘data activism’

For years, marketers have spent their time and effort trying to analyze data, creating dashboards and reports that keep growing in size and complexity. Yet those reports are only useful if they’re acted on. Because of the high cost of integrating insights into the digital marketing stack, organizations’ ability to act on the data has been severely limited“.

Six Key Digital Marketing Resolutions for 2014: Unified Marketing, Data Activism, More

MarketingProfs

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