‘Only 21% of marketers have a unified data system for all channels: report’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “Only 21% of marketers have a unified data system for all channels: report”.
David Moth says, “A common refrain among marketers is that it’s difficult to gain insight from the abundance of data that is made available by digital technologies.
This could be down to time constraints or lack of expertise, but it seems that many companies simply don’t have the correct tools for the job.
In a recent survey by Econsultancy and Adobe more than half (52%) of businesses said that they ‘have separate, non-connected technologies managing data for different channels’.
Only a fifth (21%) of respondents enjoyed some kind of unified channel management“.
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