The latest article on ‘Business 2 Community’ is titled “Google SERP Analysis: Decision-Making for Inbound Marketers”.

Bradley Smith says, “Inbound marketing reminds us that there is no shortcut to market research, data-driven decision making and communicating correctly with prospects. Most importantly, it reminds us that the message to our prospects must focus on a real connection, driven by purpose and based on permission.

But how does our voice stand out from all others? How do we communicate from that one immutable focal point of purpose when all forms of data and all other voices in the market seek to overpower our voice and gain the mindshare of our prospects? How can our message’s aim be true if it’s not backed by powerful data?“.

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